I heard a great quote on NPR the other day from Maya Angelou. She said that “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
It struck me that perhaps this explains why Donald Trump could win an election, despite his many falsehoods and misdeeds. People are willing to overlook his many misstatements of fact, because he makes them feel like he is somebody who will stand up for them. What is important, as Angelou states, is not what he says, but how he says it.